A company providing facial rejuvenation services has reached a settlement with the Florida attorney general’s office over claims related to the company’s marketing practices.
The agreement calls for the company to remove language from its marketing and promotional materials that call its practices a “revolutionary procedure” and it must refund some customers’ money, USA Today reports.
“Lifestyle Lift has agreed to change its marketing materials and practices to eliminate any possible consumer confusion about its services,” Florida Attorney General Pam Bondi stated in a news release.
As part of the agreement, Lifestyle Lift must disclose its payments to models used in ads and other marketing materials, and also must disclose the facial rejuvenation services that were performed on the models in those materials. The company will be required to comply with Federal Trade Commission guidelines on the use of before-and-after photos of models in marketing materials, according to the statement.
The attorney general’s office noted that customers who paid for Lifestyle Lift services from June 1, 2009 to June 10, 2013 may be entitled to a refund. Eligible customers must submit a claim to the company no later than Sept. 8, 2013.
Lifestyle Lift must pay more than $151,000 to the state to cover its legal fees, and must make a charitable contribution of $25,000 to the Seniors v. Crime project, a nonprofit organization that works to educate senior citizens in Florida about how to avoid being scammed or cheated.
