With today’s ever-changing practice management and marketing landscape, building a thriving aesthetic business involves more than achieving exceptional treatment outcomes. The business of aesthetic medicine is quite complex. Physicians face operational challenges, as well as constant pressure to keep up with local competition, patient trends and today’s new digital media landscape.
As the most influential multispecialty medical education conference and exhibition in the industry, The Aesthetic Show (TAS) provides a broad educational curriculum that includes a number of opportunities to expand your practice management expertise and gain the tools needed to run a successful aesthetic practice.
“Aesthetic medicine is a business and physicians need to treat it like one,” said Jay Shorr, managing partner of Shorr Solutions (Boca Raton, Fla.) and co-moderator of the Advanced Techniques for Practice Success special focus courses taking place on day one and two of the main program (Friday, July 6 and Saturday, July 7). “Understanding what does and does not work in the current marketplace is a valuable reality check.”
Comprised of three modules that can be taken individually or combined, these courses are designed to assist practices with building, growing and marketing an aesthetic business. Instructors include experts in practice marketing, patient counseling and office management.
These modules will discuss the power of new media; how to analyze your business model, including how to expand your practice and profitability; mastering patient consultations; improving staff management skills; and real-world examples of success.
With over 20 lectures across the three modules, some specific topics include: How to Respond to Negative Review with Success by Lisa Wark; Best Practices in Asset Protection by David Mandell; Patient Economics – How Financing Can Remove Cost as a Barrier by Nayson Rouhipour; Drive Demand From Your Existing Patient Base by Suneel Chilukuri, M.D.; Marketing to Millennials by Tim Sawyer; Facebook and Snapchat Live Surgery Videos by Thomas Jeneby, M.D.; and Adding Cash-Pay Services to a Typically Insurance-Based Practice by Jay Shorr and Mara Shorr.
Each module has a separate fee to attend and offers unique information so attendees can participate in one, two, or all three modules for incomparable breadth and depth of information and training.
Learn more about these special focus courses, including the dates and time each module is offered.
The Aesthetic Show is a multidisciplinary medical education meeting focused on the rapidly expanding field of aesthetic medicine. This unique show brings new procedures, products and technologies, as well as a group of the top physicians in the aesthetic industry, together in a highly condensed and effective venue. The weekend will include everything that is relevant, progressive and contemporary in aesthetic medicine.
